leadman
06-07-2008, 11:32 PM
Does anyone know of a good email tracking software that can deliver useful reports? Something that has a 1 time fee, no subscription. The ability to generate reports is paramount.
I need a tracking software that all my marketing emails can be tracked by:
*individual message % of the time it was read
--->To determine effectiveness of subject line
*Campaign (or account) - % of time read
--->To determine effectiveness of campaign
*Subscriber History (Messages opened, how long read, and click through rate)
--->To determine subscriber's interest in what I have to say
--->To determine if subscribers have not been reading my emails (i.e. to unsubscribe them)
*Potential Conversion Tracking
--->(if I wanted them to go to my site and buy something)
Here's the deal. I'd like to not have to add code to every email or modify links manually. I could handle the code issue by adding it to the signature line for all files.
I ultimately want to know the aggregate campaign info, but be able to drill down to a per subscriber level. I.E. Did Jon Doe read message xyz, and if so, how long, and did he click the link and go to my site? Did he open any attachments?
I know there are subscription like readnotify.com but they aren't designed for producing quality reports in the aggregate.
I'd like to be able to see a pie chart of Jon Doe and how many emails he opened versus were sent to him, and of those, what was the clickthrough rate when there were links, and how about attachment opening rate?
Any ideas?
I need a tracking software that all my marketing emails can be tracked by:
*individual message % of the time it was read
--->To determine effectiveness of subject line
*Campaign (or account) - % of time read
--->To determine effectiveness of campaign
*Subscriber History (Messages opened, how long read, and click through rate)
--->To determine subscriber's interest in what I have to say
--->To determine if subscribers have not been reading my emails (i.e. to unsubscribe them)
*Potential Conversion Tracking
--->(if I wanted them to go to my site and buy something)
Here's the deal. I'd like to not have to add code to every email or modify links manually. I could handle the code issue by adding it to the signature line for all files.
I ultimately want to know the aggregate campaign info, but be able to drill down to a per subscriber level. I.E. Did Jon Doe read message xyz, and if so, how long, and did he click the link and go to my site? Did he open any attachments?
I know there are subscription like readnotify.com but they aren't designed for producing quality reports in the aggregate.
I'd like to be able to see a pie chart of Jon Doe and how many emails he opened versus were sent to him, and of those, what was the clickthrough rate when there were links, and how about attachment opening rate?
Any ideas?