drquek
11-07-2007, 07:48 AM
Here are the major benefits of Covert Conversion Pro (CCP) compared to other popular scripts in the market:
Covert Conversion Pro is based on a well known and used promotion structure: Campaigns & Ads.
A Campaign is a set of ads from which you want to measure results.
A Campaign is usually related to a given project or program you’re promoting.
Ads inside these campaigns will help you better target your promotion.
Major problems with similar scripts are that
you often need to import your keywords from your PPC service (Adwords, Search Marketing, MSN) to then track them from the tracking script…thus missing a lot of potential visitors / traffic sources
you need to create your landing pages, upload them, edit them
you need to change your PPC ads to incorporate a tracking ID
Covert Conversion Pro will let you structure your promotions into campaigns & ads so that you can match your current promotion habits.
CCP won’t ask you to change anything to your existing ads or listings (if you’re sending traffic to a landing page. If you’re directing traffic directly to the affiliate page, then you can do it, but you will need to edit the URL within your listing). Anyway, in 2007, no one should ever send traffic directly to an affiliate page as your CPC will be much higher than if you redirect it even to a basic landing page.
To track your conversions from an affiliate program, you will simply select the affiliate network, give the URL of the product you’re promoting, and the script will create the landing (redirect) page for you. In this case, all you have to do is redirect your PPC traffic to this URL. If you are a more advanced marketer and have tons of campaigns and ads to track CCP has a mass import feature (csv file) which will import all of your campaigns and ads at one time and also create all of the redirect or landing pages at the same time. This can save you literally tons of hours!
If you are already sending traffic to a landing page (through PPC or other traffic sources) then the script will give you a code snippet to include in your page to track everything (this way, you don’t change your PPC listing.)
To get the final conversion of keywords, you will then import your sales data from the affiliate network (from CB, CJ, Linkshare) and the script will show you the converting keywords. (CCP will parse the sales data files searching for "keyword", "search", "query", "kw", "keyw", "kword" so as to be compatible with most any affiliate network files.)
To track conversion from one of your own products (difference is that when this is your own product, you do have access to the thank you page as it is yours), script will provide the code for both landing page and thank you page and will track everything on its own.
Pages automatically created by the system can be fully edited with the build-in HTML editor.
The script can create landing page either locally (where you installed the script) or on any other server you have access to (which is really convenient when you want to raise your quality score.)
You can configure as many affiliate networks as you want and script will automatically and instantly learn to track them. All you will need is to upload the CSV file from your sales data from this affiliate network. (CCP will parse the sales data files searching for "keyword", "search", "query", "kw", "keyw", "kword" so as to be compatible with most any affiliate network files.)
Reports are created for each campaign/ad.
Covert Conversion Pro is based on a well known and used promotion structure: Campaigns & Ads.
A Campaign is a set of ads from which you want to measure results.
A Campaign is usually related to a given project or program you’re promoting.
Ads inside these campaigns will help you better target your promotion.
Major problems with similar scripts are that
you often need to import your keywords from your PPC service (Adwords, Search Marketing, MSN) to then track them from the tracking script…thus missing a lot of potential visitors / traffic sources
you need to create your landing pages, upload them, edit them
you need to change your PPC ads to incorporate a tracking ID
Covert Conversion Pro will let you structure your promotions into campaigns & ads so that you can match your current promotion habits.
CCP won’t ask you to change anything to your existing ads or listings (if you’re sending traffic to a landing page. If you’re directing traffic directly to the affiliate page, then you can do it, but you will need to edit the URL within your listing). Anyway, in 2007, no one should ever send traffic directly to an affiliate page as your CPC will be much higher than if you redirect it even to a basic landing page.
To track your conversions from an affiliate program, you will simply select the affiliate network, give the URL of the product you’re promoting, and the script will create the landing (redirect) page for you. In this case, all you have to do is redirect your PPC traffic to this URL. If you are a more advanced marketer and have tons of campaigns and ads to track CCP has a mass import feature (csv file) which will import all of your campaigns and ads at one time and also create all of the redirect or landing pages at the same time. This can save you literally tons of hours!
If you are already sending traffic to a landing page (through PPC or other traffic sources) then the script will give you a code snippet to include in your page to track everything (this way, you don’t change your PPC listing.)
To get the final conversion of keywords, you will then import your sales data from the affiliate network (from CB, CJ, Linkshare) and the script will show you the converting keywords. (CCP will parse the sales data files searching for "keyword", "search", "query", "kw", "keyw", "kword" so as to be compatible with most any affiliate network files.)
To track conversion from one of your own products (difference is that when this is your own product, you do have access to the thank you page as it is yours), script will provide the code for both landing page and thank you page and will track everything on its own.
Pages automatically created by the system can be fully edited with the build-in HTML editor.
The script can create landing page either locally (where you installed the script) or on any other server you have access to (which is really convenient when you want to raise your quality score.)
You can configure as many affiliate networks as you want and script will automatically and instantly learn to track them. All you will need is to upload the CSV file from your sales data from this affiliate network. (CCP will parse the sales data files searching for "keyword", "search", "query", "kw", "keyw", "kword" so as to be compatible with most any affiliate network files.)
Reports are created for each campaign/ad.